Written by Ian Landsman on May 1, 2018 in

Running a Business: Focusing On Your People

“You can dream, create, design, and build the most wonderful place in the world… but it requires people to make the dream a reality.”  – Walt Disney

We’re a technology company. Creating technology-driven tools that help to automate processes and make businesses work more efficiently is critical to what we do.

But no matter what, at the end of the day, how our businesses survive and thrive depends on… our people!

Our people:

  • answer questions as potential customers travel the sales funnel;
  • are the ones troubleshooting customers’ problems and questions;
  • listen to customer feedback and develop products that meet customers’ needs…

And so much more.

Through strong leadership and smart business plans are certainly critical, companies of all sizes sink or swim in large part due to their employees’ actions and efforts. The news cycle, especially recently, has been dominated by stories of employees’ actions reflecting on their brands. One incident, caused by a single employee, can spark a nationwide outcry.

That’s why, as business owners and managers, our continued education and reading cannot just focus on the latest technology, the latest in product development, and the latest market trends. We have to continue to be educated on smart hiring, on managing our teams, and on training our people to be the best representatives of themselves - and our brands.

We’ve posted a few people-centric posts recently, including the latest, “How to Empower Your HR Team to Attract Top Talent.” with more in the pipeline. I encourage you to check them out, if you haven’t caught them already.

Have some advice on hiring new employees or managing teams of any size? Consider contributing your insights - we’d love to share them.

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About the author

Ian Landsman of UserScape

Ian is the founder of HelpSpot.