How to Effectively Use Thank You Pages to Convert Subscribers into Paying Customers

Written by Ian Landsman · 12.22.2022

As a business owner, you’ll already be well aware of the fact that providing the best customer experience you can is a great way to boost sales and overall company revenue. You’ve always got to put the customer at the heart of everything you do and every decision that you make.

Imagine you’re in a physical store, like a supermarket. Once you’ve paid for your items and you’re about to leave, one of the last things the cashier will do is say something along the lines of “Thank you for shopping with us!”

This leaves a smile on your face and dramatically increases the chances that you’re going to shop there again. After all, who doesn’t like service with a smile?

How can you apply this concept to your website? Let’s use it on your thank you pages to transform new landing page subscribers into paying customers.

Engage Customers with a Survey on Your Thank You Page

One of the first ways you can engage a new subscriber is through an online survey. This is ideal for subscribers who interact with your business but are not yet paying customers. A survey can not only engage the potential customer, but it can also help you to figure out what they want from your business.

Why get feedback early, even from individuals who aren’t yet customers?

A business will only ever hear from one out of every 26 of their dissatisfied customers. In addition to this, if a customer has a frustrating experience with a business, the same statistics show that over 13% of these customers will actively share their experience with more than 15 friends and family members, as well as through online reviews. With these statistics in mind, you can see the importance of proactively getting customers, and potential ones, to communicate with you.

With the right level of encouragement and by giving potential customers the opportunity to voice their opinions, you can take their honest feedback and turn it into actionable tasks to improve your business, taking you to new levels of success.

“Placing the survey on the thank you page is ideal for getting those subscribers involved early in their sales journey with your company,” shares Mason Hindle, a content manager for Essayroo.

Use Video Content on Your Thank You Page

Just because someone signed up to your mailing lists doesn’t mean that they are going to convert to be a paying customer straight away.  For example, if that someone is part of a small business, their budget may not permit your services just yet, unless you can convince them otherwise.

Using video content on your thank you pages is a great way to show off your skills, showing your subscribers what you do best and making them think ‘this is what I want for my business.’ Get creative and think outside the box.

To give you a rough idea on just how important video content is, it’s suggested that around 74% of all internet traffic is for video content and another source suggests that around 55% of all people watch video content every single day.

With these kinds of figures, it’s easy to see why it’d be beneficial for businesses to use video content on their thank you pages, as customers are likely to engage with the content.

Don’t Forget to Proof Your Thank You Pages

When it comes to your ‘thank you’ pages, you’ll want to make the best impression possible, especially since the subscribers on these pages are relatively new to your business. This means you need to take the time to proofread your content to ensure it is free from mistakes and errors.

If this is too time-consuming for your business, use online services like the ones you can find at Boomessays and UKWritings.

Offer Discounts on Your Thank You Page

Sometimes a subscriber simply needs a little push in the right direction when it comes to making a sale or purchasing a service. A great way to entice users into taking this bold first step is to offer them an incentive with their first order.

This could come in the form of a discount voucher or a money-off code that they can tap in during the checkout stages. Even something like 10% is a great way to boost your conversion rates and turn subscribers into paying customers.

In fact, around 93% of all customers will use a discount code or coupon voucher throughout the year. The vast majority of customers are out there looking for a good deal. If you’re able to provide them with that deal, why let them take their business anywhere else?

Share Customer Testimonials & Reviews

One of the best ways to sell products or a service is to leave customer reviews on your thank you page, so that new customers can see exactly what other customers are thinking.

Online reviews are so important, surprisingly more so than most people believe. Statistics show that around 91% of consumers will read online reviews regularly, especially before making a purchase. Many people trust online reviewers just as much as they do their friends and family, so be sure to source reviews from your existing customers when you can.

By displaying reviews on your thank you page, you can proactively encourage users to purchase your goods and services while enhancing the credibility of your business.

Give Away Free Content

One of the best ways to kickstart a fantastic relationship with your new subscribers is to give away content that they are going to benefit from. This is something you can get really creative with, depending on what kind of business you are.

“You can give away access to exclusive content, free eBooks, free video or image content, or even a free marketing or media plan for your subscribers to enjoy. If they engage with and enjoy this content, they are far more likely to convert into a paying customer,” states Lucy Wilson, a conversion specialist for Elite Assignment Help.

Get Creative and Find New Opportunities

As you can see, implementing well thought-out thank you pages in your content campaigns and business model is a great way to interact with your customers and comes with many benefits that can help drive up your success and customer satisfaction rates. Get creative with how you use your thank you pages, and you’ll open up many new opportunities for engagement.

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Ian Landsman
Ian founded HelpSpot in 2005 with the goal of making every interaction with your customers simple and efficient.
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