Written by Ian Landsman, published on 11.23.2016
In the U.S. Thanksgiving is just around the corner. It’s a great time to say “thank you” to your customers and let them know just how much you appreciate them. Here are 4 ideas on ways you can do just that!
1. Starbuck’s Gift Card
What better way to brighten your customer’s day than by sending them a Starbuck’s gift card? Starbuck’s is available just about anywhere and you don’t need to send a large amount to allow your customer to treat themselves to a nice drink. This is a great option for sending a thank you when a customer renews with your service, or if they had to work through an issue with your product.
2. Customer Feedback Requests
Letting your customer know that you want their feedback on your product can be a great way to let them know you care about them. Often times, in customer service, we’ll tend to gravitate towards a survey, asking customers to rate the product or service. However, customers don’t get any value out of this interaction other than having their voice heard through an impersonal rating scale.
Instead, try ending an interaction by asking a simple question, such as, “Is there anything about the product that you think we could improve?” This kind of personal interaction communicates that you really care about your customer and making products that fit their needs. When customers respond to a question like this, be sure to follow up with a thank you and any other details you can provide.
3. Give Something Away
Often times you may develop tools, or products for your own company that your customer’s could take advantage of as well. A great way to let your customers know that they are appreciated is to give away some of these tools or products. It may be something as simple as a PDF guide on how to complete a certain task with your product. A couple of examples here at UserScape include HelpSpot Vault
and our Customer Service Bootcamp
. These are both free tools that we give away to our customers as a way of saying “thanks!”
It might not seem very original, but sending your customer’s a package with some stickers, a t-shirt or other swag can be a great way of showing your appreciation. Not only that, the added benefit is that your customers become an additional advertising channel for your product!