Streamline Your Support Workflow: 3 Ways To Use Zapier with HelpSpot

Written by Ian Landsman · 08.31.2023

Customer support is the heartbeat of any thriving business. It’s where customers turn when they have questions, concerns, or need assistance with a product or service. Manually managing support requests can become tedious and overwhelming as companies grow. That’s where tools like Zapier and HelpSpot come into play.

Image of computers connecting

Zapier is an automation tool that connects many of your favorite apps and services, and it’s easy to use for simple connections yet powerful enough to handle complicated multi-part integrations. HelpSpot is, of course, a streamlined solution for scaling customer service effortlessly and comes built-in with powerful APIs that you can use to build custom integrations with tools your organization already relies on. HelpSpot’s built-in support for Zapier means that you don’t need to be a programmer or have an in-house IT department to connect HelpSpot to your essential apps and services.

In this post, we’ll explore three essential ways to use Zapier with HelpSpot: Automating Workflows, Connecting Multiple Tools, and Synchronized Data Management. We’ll also dive into specific examples of leveraging these integrations for better support workflow.

Automating Workflows with Zapier

The Power of Automation

Automating workflows reduces repetitive tasks, saves time, and improves efficiency. When you combine HelpSpot’s robust support capabilities with Zapier’s automation prowess, the result is a streamlined support process that takes care of routine tasks with minimal manual intervention.

Example: Slack Notifications for New HelpSpot Requests

Imagine getting a Slack message in a specific channel whenever a customer creates a new request in HelpSpot. This kind of integration ensures that the support team is notified immediately, enhancing response times. Here’s a simple example of a Zap you can create:

  1. Trigger: New request in HelpSpot.
  2. Action: Send a channel message in Slack.
  3. Result: Every time a customer creates a new request in HelpSpot, a message is automatically sent to a designated Slack channel, alerting the team to take action.

Connecting Multiple Tools

Bridging the Gap Between Platforms

Modern businesses use many tools and platforms; the challenge is making them work seamlessly together. Zapier enables HelpSpot to communicate with hundreds of other apps, creating a web of interconnected services that streamline the customer support experience.

Example: Add Salesforce Information to HelpSpot Requests

Connecting HelpSpot with Salesforce through Zapier allows you to enrich your support requests with valuable customer information. Here’s how it works:

  1. Trigger: New request created in HelpSpot
  2. Action: Look up the customer who made that request in SalesForce, and then update the HelpSpot request with that customer’s information.
  3. Result: HelpSpot requests are automatically populated with relevant information from Salesforce, providing a comprehensive view of the customer, enhancing personalization, and aiding support staff in resolving issues more effectively.

Synchronized Data Management

Ensuring Consistency Across Platforms

Data synchronization between different platforms is vital for a cohesive customer experience. Integrating HelpSpot with other tools through Zapier ensures consistent customer information, enhancing the overall support process.

Example: Create HelpSpot Requests from Microsoft Teams Messages

Zapier even allows you to take chat messages from platforms like Microsoft Teams and convert them into HelpSpot requests. Here’s an example of this type of integration:

  1. Trigger: New chat message in a designated Microsoft Teams channel.
  2. Action: Create a new request in HelpSpot.
  3. Result: A seamless transition from casual chat to a formal support request ensures your team recognizes customer queries and responds accordingly.


In today’s dynamic business environment, efficiency, connectivity, and data synchronization are critical to successful customer support. By integrating Zapier with HelpSpot, businesses can automate their workflows, connect various tools, and synchronize data across platforms, whether you’re running an internal IT help desk, managing HR questions from employees, or using HelpSpot to support external customers.

Through the examples of automating Slack notifications for new HelpSpot requests, enriching HelpSpot with Salesforce data, and converting Microsoft Teams chat messages into support requests, it’s clear that this integration offers powerful capabilities that can transform how support teams operate.

Are you ready to take your customer support to the next level? Start leveraging the power of Zapier and HelpSpot today and watch how these two powerful tools turn your support workflow into a smooth and efficient process, delighting customers and empowering your support team like never before.

Image of Ian Landsman
Ian Landsman
Ian founded HelpSpot in 2005 with the goal of making every interaction with your customers simple and efficient.
Case study logo or photo

We trust HelpSpot with our most important communication—and they've made a huge difference to our business.

Teagan West, Customer Service Manager

The Silent Partner

Your customer service at scale
Amplify your support with HelpSpot: the streamlined
solution for scaling customer service effortlessly